Online Selling on Whatnot UK
Sell products live, build an audience and turn £1 auctions into serious profit—one of the fastest-growing side hustles right now.
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Written by My Side Gig team
What Is Selling on Whatnot?
What if we told you there’s a way to sell products live, create hype in real-time, and build a loyal audience who come back to buy again and again? That’s exactly what Whatnot offers.
It’s essentially live-stream selling—think eBay meets TikTok Live. You host shows, auction items (often starting at £1), and viewers bid in real time.
Sellers in the UK are making anywhere from £100 to £1,000+ per session once they get momentum.
How Does It Work?
Here’s the basic process to get started:
Apply as a seller - You’ll need to apply and get approved to sell on Whatnot
Set up your profile - Choose your niche (cards, clothes, collectibles, etc.) and build a simple storefront
Schedule a live show - Pick a time, list your items, and promote your stream
Go live and sell - Auction items, engage with chat, and ship orders after the show
What Can You Sell?
Some of the best-performing niches right now:
✅ Trading cards (Pokémon, sports cards)
✅ Vintage & streetwear clothing
✅ Electronics & gadgets
✅ Funko Pops & collectibles
✅ Jewellery & watches
✅ Clearance / wholesale bundles
💡 Tip: Boring products don’t sell well live. You want items that are visual, collectible or exciting.
Fees & Costs
Understanding the fees is key to actually making money:
Whatnot Fees (UK sellers):
~8% commission fee per sale
payment processing (~2.9% + 30p)
Rough total: ~11–12% per sale
Other costs to consider:
Shipping supplies (bags, boxes, labels)
Product sourcing cost
Time spent live
Example: Sell an item for £20 → you’ll receive roughly £17.50 after fees
Bonuses & Incentives
When you first start, Whatnot often offers:
Free shipping credits for buyers (boosts conversions)
Seller incentives / onboarding bonuses
Extra exposure for new sellers
These can massively help your first few shows perform better
How to Source Products
This is where most people win or lose.
Top sourcing methods:
1. Charity shops / car boot sales
Cheap stock with resale potential
Great for clothing & collectibles
2. Wholesale / bulk buying
Buy low, sell across multiple auctions
Works well for bundles
3. Clearance / retail arbitrage
Tesco, B&M, TK Maxx etc.
Flip discounted items
4. Your own unused items
Easiest way to start with £0 risk
The goal: buy low enough that even a £1 start can still be profitable long-term
Auction Strategies That Actually Work
This is where Whatnot becomes powerful.
£1 starts
Brings in viewers fast
Creates bidding wars
Increases engagement
Bundles
Sell multiple items together
Boosts average order value
Fast pacing
Don’t let auctions drag
Keep energy high
Show structure matters
Start with strong items
Build hype
End with your best pieces
How to Increase Viewers
This is the biggest factor in success.
Before the show:
Schedule shows in advance
Share on social media / Facebook groups
Build followers over time
During the show:
Engage constantly with chat
Call out usernames
Keep energy high
Growth tactics that work:
✅ Giveaways – keeps people watching
✅ £1 auctions – attracts new viewers
✅ Raids – send/receive viewers from other sellers
✅ Follower goals – “Giveaway at 500 followers”
✅ Consistency – same time every week
Early on, focus more on building an audience than maximising profit
Common Mistakes to Avoid
❌ Starting with overpriced auctions
❌ Low energy / boring streams
❌ Poor lighting or audio
❌ Selling random, low-demand items
❌ Not engaging with chat
Whatnot is entertainment as much as selling
What Can You Realistically Earn?
This varies massively depending on effort and niche:
Beginners: £50–£200 per show
Consistent sellers: £300–£1,000+ per show
Top sellers: £5,000+ per week
It’s not passive—but it scales well once you build an audience
Final Word
Selling on Whatnot isn’t just about products—it’s about personality, consistency, and momentum.
Treat it like a live show, not just a marketplace.
You won’t make huge money instantly—but if you stick at it, build a following, and source smart, it can turn into one of the best side hustles out there right now.
Get Started on Whatnot
Sign up to Whatnot and get £10–£200 in credit when you make your first purchase.
You can use this credit instantly in live auctions—perfect for testing the platform, understanding how shows work, and even picking up items to resell.
FAQ’s
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Yes—if you’re willing to put the time in. Early on, it can feel slow, but once you build a following and repeat buyers, it can become a very strong side hustle. The key is consistency and sourcing products with margin.
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No. You can start by selling items you already own (clothes, collectibles, unused tech). This is actually the best way to learn the platform with zero risk before reinvesting profits into stock.
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You can start with £0 if you sell your own items. Realistically, £50–£200 is enough to begin sourcing stock and testing what sells.
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Items that are visual, collectible or exciting perform best. This includes trading cards, vintage clothing, bundles, collectibles and anything with resale hype. Generic or boring products tend to struggle.
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Yes. If you overpay for stock or your items sell too cheaply, you can lose money. This is why sourcing is crucial—buy low enough that even £1 starts work in your favour over time.
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Individually, some items may sell below value—but across a full show, bidding wars, bundles and engaged viewers typically balance things out. The strategy is to build momentum and average profit across multiple sales, not rely on one item.
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At minimum:
A smartphone
Stable internet connection
Basic lighting (natural light or ring light)
Better setup = better conversions, so improving lighting and audio over time helps.
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Most successful shows run between 1–3 hours. Short shows can work, but longer streams give more time to build an audience and increase sales.
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Start by promoting your show in advance (social media, communities), use £1 starts to attract people, and stay consistent. Your first few shows may be quiet—but momentum builds over time.
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Yes. If you’re making money consistently, it counts as income. You may need to register as self-employed and declare earnings to HM Revenue and Customs.
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Absolutely. Most sellers start part-time alongside work. Even 1–2 shows per week can generate decent extra income once established.
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Typically a few weeks to a few months. Growth depends on consistency, niche and how engaging your shows are. The sellers who stick with it are the ones who usually see results.
