Aviva: How to get £220 worth of gift cards

Looking for a smart way to boost your finances before the end of the year? Aviva currently has two promotions where you can earn gift cards worth up to £220 in total— £120 when you take out life insurance and up to £100 when you open a savings account. Both offers reward you simply for setting up genuine financial products that could benefit you anyway. Here’s how each one works and a few tips to make the most of them.

1. Aviva Life Insurance – £120 Gift Card Offer

If you open a new Aviva Life Insurance policy before 7 November 2025 and pay six consecutive monthly premiums, you’ll qualify for a £120 e-gift card (typically Amazon, M&S, or Tesco).
Key points:

• Apply directly via Aviva’s website — comparison or cashback sites won’t count.
• You’ll receive your gift card link about 28 days after your sixth payment.
• One gift card per policy (max two per household).

Money-saving tip: Some people reduce their cover amount to bring the monthly premium down to around £5, which is the minimum to qualify. If you enter a higher protection amount (like £10,000), Aviva automatically adjusts it to reach that £5 cost. That means you could spend about £30 total over six months and still get the £120 gift card.
Be aware that this also means very limited cover, so only do this if you understand the implications.

Eligibility: You must keep the policy active for six months — cancelling or missing a payment disqualifies you from the reward.

Cancel Policy: If you want to cancel your Life Insurance policy, you can do it online here.

2. Aviva Save – Up to £100 Gift Card

Aviva is also offering a gift card for new customers who open an Aviva Save account and make a qualifying deposit. Depending on how much you deposit, you can earn between £10 and £100.
Typical tiers:

• £1,000–£9,999 → £10 gift card
• £10,000–£19,999 → £20
• £20,000–£29,999 → £30
• £30,000–£49,999 → £40
• £80,000+ → £100

How to qualify:

• Open an Aviva Save account via Aviva’s site as a new customer.
• Deposit the required amount in one go (different account types: Fixed Term, Notice, or Easy Access).
• The gift card is issued after your deposit is confirmed, subject to offer terms.

It’s a nice way to get a little extra on top of the interest you’re already earning — just make sure the account type suits your needs.

3. Final Thoughts

These promotions are among the more generous mainstream financial offers right now. In theory, you could earn £220 in gift cards by combining both — £120 for six months of low-cost life insurance, plus up to £100 from opening a savings account.

However, treat the offers as a bonus, not the main reason to sign up. Always read the full T&Cs for the life insurance offer (PDF) and review the Aviva Save T&CS before committing.

If you were already thinking about sorting your cover or boosting your savings, now’s the perfect time to do both and get a little reward for being financially smart.